The update to the Checking Onboarding Journey consisted of a progress tracker and focussing on individual CTA’s resulting in an increase in all actions that encourage a primary banking relationship.

Friends of Coopers Farm Cemetery
Branding

As a newly established organization, Friends of Cooper’s Farm Cemetery needed thoughtful branding to reflect their mission. They were eager to incorporate a gravestone design inspired by one in the cemetery, so I ensured that option was included. However, anticipating potential legibility challenges in smaller applications, I also created an alternative version that focuses on the hand symbol from the gravestone, offering a versatile and scalable solution while preserving the essence of the original design.

Zoom North America
Time Line Environmental Graphic

The large timeline displays highlighted products that have been released by Zoom as well as milestones in the company. The graphic consists of vector illustrations partnered with corresponding years and brief descriptions of the product. 

Designed in Illustrator, then sent to a production company to print on vinyl and adhere to plexiglass. 

Resident Audio
Microphone Stick Package Design

Microphone Stick Package Design

This package design highlights the product through custom photography, showcasing how it’s used for instant clarity. Clear callouts for specs and features ensure key information is easily accessible at a glance. The design is kept clean and minimal, allowing the microphone stick to remain the focal point and emphasizing its functionality and appeal.

Zoom
F-Control Web Page Design

For Zoom North America’s F-Control, I designed a modular website that puts custom photography at the forefront, allowing the product to shine. Each section of the page is thoughtfully structured to showcase how the mixing control surface is used in real-world scenarios, with clean visuals and detailed shots of the product in action. The corresponding copy tells a clear, engaging story, explaining the features and benefits of F-Control while guiding users through its functionality.

Brewology Gastro Pub (Long Island, New York)
Web Design & Menu Design

For Brewology, a trendy gastropub with a vibrant atmosphere, I was tasked with creating a new menu and website design that would reflect the hip vibe of the space. The design focused on capturing the essence of the interior, using typography, photography, and graphics to mirror the restaurant’s unique character. By aligning the digital and physical experience, the new menu and website seamlessly integrate with the ambiance, providing a cohesive and inviting experience for guests both online and in-person.

These direct mail kits targeted Gen Z consumers in college with bold, eye catching themes. Using market research and data-driven insights, I developed a maximalist design approach that resonated with this audiences love for individuality and self expression. Featuring bold colors, striking patterns, and a playful aesthetic to stand out in the mailbox while effectively communicating key messaging.

Capital One
Animated screens

Starting out with a storyboard, I crafted the graphics and “stills” to align with the theme of the Capital One Arena, and outsourced the animation to bring the storyboard to life. The final product provided an engaging, high-energy display that illustrated the messaging and resonated with the audience while reinforcing the Capital One brand.

Capital One
Account Linking Email

To help decrease confusion on the account confirming process, this account-linking ‘how-to’ email made some helpful upgrades.

With some user-testing we were able to determine the clearest way to communicate the account linking process with copy and an animated visual aid.

Zoom North America
Print Advertisements

Various magazine ads featuring custom photography of Zoom Creators using products. I approached these with simplicity, letting the custom product photography do the heavy lifting and the copy supporting the story. These ads are engaging and product centric, showing how they work in the hands of creators, just like the viewer, making a more human connection.

Various Web Graphics

Bailey Blair Hat Company
Branding & Business Card

For Bailey Blair I crafted a logo and business card that embodies simplicity and sophistication. With a slightly high-end appeal, the design strikes a balance between elegance and versatility, ensuring it feels approachable yet refined. A minimal color palette and simple typography allow the logo to stand the test of time.